Saturday 5 December 2015

What does it mean to do ethical business in apparel?

What value do ethical standards bring to the fashion industry?
What does it mean to be ethical in fashion ?
What is the business case for ethical fashion?
  • Product development that sources and uses raw materials according to sustainability regulations/norms/codes/standards/values in the industry 
  • Product design that reflects stories from different people and different culture (i.e. non-normative, beyond the Western beauty ideal) and in a way that respects ownership and that protects against cultural appropriation for profit
  • Innovation based on participative collaboration that understands power structures and control/equality/equity issues 
  • Ensuring that wage payments, work health and safety conditions and regulations are observed, external audits and inspections are supported and violence and illegal practices are addressed through a fair justice system (Guardian)
  • Working with producers and suppliers in developing countries: meeting regulations and codes and respecting power imbalances in ethical management styles and monitoring systems
  • A systemic approach to certification/regulations/norms/codes/standards to bring about sustainability and scale and builds on the successes of supply chain strengthening (multi-stakeholder governance, transparency, independent verification, and third party chain of custody) (Business Fights Poverty)
  • Creating a demand for ethical fashion by using multi-channel retail opportunities including pop-ups to showcase the brand the product and the story
  • Ensuring that the pricing model allows producers and suppliers to be paid a living/decent wage even when it means charging the retailer or consumer a few pence more. The recent example of dairy farmers in the UK removing milk from supermarket shelves in an attempt to sell it directly to the consumer to get a better price.
  • Understanding that in fashion there is economic value to the 'story' in the same way that any brand builds equity - through rational, emotional and behaviourial consumer analysis
  • The impact on retail pricing - what is the market willing to pay?
  • Businesses that 'work in Africa' do not automatically mean social enterprise or ethical sourcing
  • Making your claims of ethical business practices credible and possible to observe and verify. Consumer driven - Mintel found that half of those surveyed said they would only pay more for ethical products if they understood clearly where the extra money went, and 52 per cent said they found information about which foods are ethical confusing (Supplymanagement.com)
  • Working on textile waste to minimise, recycle, reuse, upcycle, upgrade, re-configure, re-integrate, and more (The Ethical Fashion Source)



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http://www.theguardian.com/world/2015/aug/10/lithuanian-migrants-chicken-catchers-trafficked-uk-egg-farms-sue-worst-gangmaster-ever
http://source.ethicalfashionforum.com/article/recycling-on-the-high-street-3-different-approaches